The idea is simple when it comes to email marketing : create information that inspires your audience to do something. But as small business owners we know that continually coming up with that email marketing content is extremely hard.

Jaye Myrick, Co-Owner of Take 5 Massage has recently optimised her email marketing open rates and click-through rates because of her new strategic content strategy, but she admits it is still not easy.

“I’d be lying if I said that,” she confesses. “But there are ways that small business owners can make creating content a lot easier.”

Here are Five (x5) secrets to making email content extremely engaging to your audience so much, that it dramatically influences email open rates, email click through rates, and, ultimately, sales.